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| Enhancing sales for companies that sell into schools |
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PR is an ideal way of getting your products or service known among teachers. As a service it can generate sales on its own, but then it also serves to enhance the sales you get when you advertise to teachers via direct mail or email. Having read about you in the news, teachers will be more attracted to your advertising, feeling that they know about your product. The readership of your direct mail and email therefore increases, and this affects the readership of your next press release, and so on. But isn’t PR normally a lot more expensive? Traditional PR involves experts in the field taking your product or service, researching the market, and setting up stories that relate to what you do. As an example this might involve undertaking a research programme which reveals something new and newsworthy, and then linking your company to that research. It is not impossibly expensive, but it can be beyond the budgets of some firms. However UK Education News represents a different approach – an approach which can cost you as little as £25 plus VAT to create and put forward a story to teachers. This radical new approach consists of three elements
Please click here to read about how the service works, and how you can put your company in the news for such a small amount of money. |
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