Experience our PR service for free

You can experience the Hamilton House Agency service by asking us to write a press release for free.   You’ll just need to tell us which product or service you’d like to be promoting via PR, and give us any thoughts you have on how this can be turned into a news item.  (Don’t worry if you don’t have any insights on that – part of our work involves turning your promotion into something the educational magazines will count as news – but obviously if you have some thoughts we’d like to hear them).

We’ll not only provide you with a complete written press release which you can then send out, we’ll also provide a copy of our PR Manual free of charge, which describes exactly how we work, and the steps we would take to get the press release into the press.

To take up this service start by calling Hamilton House Agency on 01536 399 000.  We’ll then ask you to mail or email details of your product to us, and then we’ll come up with the ideas and write the release.

On line questionnaires

On-line questionnaires are very useful as a way of generating attention grabbing headlines of the type that reads, "75% of teachers are spending more time in preparation than ever before", or "80% of heads admit that they do not have adequate systems for tackling truancy" or whatever.

These questionnaires can be slotted in to emails or on websites and can generate a lot of interest in the company, and develop really good headlines for future mailings and press releases.

We charge £100 for a questionnaire including analysis of the results.

Free press cutting service

It is obviously very helpful to know exactly where articles about your company have been published each month.  But it is also a time--consuming business tracking numerous newspapers and magazines.  For this reason we undertake the job for our clients – scouring all the newspapers and magazines and providing copies of the articles in question.   This service is provided free of charge for all clients of Hamilton House Agency.

Sign up with Hamilton House Agency

If you are interested in working with Hamilton House Agency the best starting point is to call us on 01536 399 000 (9am to 5pm Monday to Friday) so that we can talk through how we may be able to help you.  

We’ll then take a look at your website, at your advertising, and at any PR that you have been getting, and come back to you with a report on what we could do and how we think we could do it.   Obviously there is no charge for this initial consultation.

Our standard charge is £700 per month, which includes liaising with you each month on the issue of which product you wish to promote, or which angle you wish to use, turning that idea into a story, issuing it to the press, following up the press releases with calls to journalists, and then providing copies of the story that is covered.

There may be some extras – but that is entirely up to you.  The most common extras that are charged are sending in a photographer to cover an event, agreeing to pay a magazine to take a story (see below), and running an on-line questionnaire.  No extras are charged without getting your agreement beforehand.

While the question of paying a photographer and paying for the preparation of a questionnaire is fairly clear, the issue of paying a magazine to run a story needs a little explanation.  Some educational magazines have no reporters at all, and all their news is taken from press releases.   However they charge companies a fee to run their press releases in the magazine.

The benefit to you of running such items is that you get coverage at far less than the charge normally made for an advert – and you get it as a news item (which generally means you get a higher response rate than if you ran this as an advert).

This does not mean that all magazines act in this way.  The major publications and the newspapers do not charge, and many specialist magazines will take a story without charging.  Also the magazines run by Hamilton House do not charge our PR clients.  You will therefore get some free coverage – and as other articles on this site show you can indeed get quite a lot of free coverage.   We do recommend the taking of some paid for PR pieces because they can represent value for money) but this is an issue entirely for our clients to decide.