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Enhancing sales for companies that
sell into schools
 
  
 
 
 

Press and media enquiries

Please contact Laura Sharrock-Long or Tony Attwood at Hamilton House Public Relations. Call 01536 399 000.

Outside office hours please call 07714 76 2250 - please note this number is not answered during normal office hours.


 

Exhibitions - bypassing
 
Publicity
 
 

Bypassing is a technique of using a trade show to generate publicity without actually exhibiting. In such a case you time your press releases to coincide with the show, and mention in passing the huge amount of interest that there is in your field at this time.

 

Because your press releases are so exciting they are picked up – even though you are not exhibiting.  If the journalists covering the story are working the show, you can attend as a visitor and do an interview in a coffee bar.  The journalist does not have to travel to meet you, and has no concern as to whether you are an exhibitor or not.

 


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