hamilton house
public relations agency

The trade show organisers will undertake some advertising of the show, but there is nothing to stop you undertaking further publicity and public relations around the show.   If you are launching a new product or service, link your launch to your appearance at the show. 

But the opportunity is also the source of a difficulty.   Other exhibitors will be following the same approach, so your press releases have to be more exciting and more stimulating than others sent in at the same time. 

When you get it right, the rewards can be great, but you do have to make the press releases sing.