hamilton house
public relations agency

To see an example of a catalogue prepared by our PR team please click here.

Text presentation perhaps needs a few words of explanation.  If one considers a company selling school furniture, one can often be faced with the fact that the company catalogue looks similar in style and format to that of all the other furniture companies.

This is often because the most obvious way to describe each item is in terms of its dimensions and materials – and this is what everyone does. 

If we consider the display cabinet.   Apart from its dimensions and materials it is also possible to describe its use, and the benefits that a quality display cabinet brings to schools that have displays in the areas of the school that parents might visit.  

Thus one could imagine an article reflecting on the way that some parents arrive to meet school managers in a state of some agitation, and how the right sort of display can help calm matters down.   Or one might focus on parents thinking of sending their children to the school – and again reflect on what will make a good impact on them.

Such an article can then be abbreviated and used in the catalogue, so that instead of having a catalogue which looks like everyone else’s catalogue (a straight description of each product) it takes on a new dimension.

All the work produced by Hamilton House PR Agency is available for its clients to develop in this way, and we will always try and suggest ways that our clients can utilise our work in other areas.

We can also, on request, write specifically for catalogues and give our thoughts on how catalogues can be developed so that they take on a different approach, and stand out from the competition.