hamilton house
public relations agency

It is important to gather as much information as possible about your customers and your potential customers - in terms of who differentiates those who buy from those who don't, why some buy more than others, and so on.

It is also important to gather evidence about how your customers use your product, and to show this evidence off to your best advantage, to potential customers.

The following three articles cover different aspects of this work.

Customer evidence:
Customers are encouraged to comment through interviews and questionnaires, the comments are noted, and the customers are helped to put these comments into a format not only reflects their honest views, but does so in a way that is unique.  

Show schools:
You get comments from teachers about your product, and photos of the product being used in real live classrooms.  

How they buy:

Information on how your customers buy can totally transform your approach to marketing, giving you the insight to avoid advertising to specific schools and to focus on other targets that are much more likely to buy.